Born in 1994, Martha Chamoun is an emerging Italian footwear and accessories designer. After studying design in Polimoda, Florence, Martha implemented the skills she acquired in design school and used them to serve as a catalyst to her product. While she was studying she worked on her two collection.
Her inspirations are made by her own way of thinking; Everything is connected throught a thin line. Martha combined her pure colors way of looking throw the things with experimental material. Her deal was make comfortable shoes, from a material that was one of the most unconventional for shoes,maintaning sports details and soul of Italian classic handmade shoes! In 2015 she moved to Milan to work as a men shoes designer for the Berluti (LVMH group) and after two years she moved to Bally.
For this project's design, we created a brand identity, web site, digital and print collateral. Our Martha Chamoun brand vision reflect the classic Italian Fashion Style with light colours and minimal layout. This branding proposal captures the authentic simplicity of her work, inspired by footwear and accessorie’s materials.
The final result is clean and elegant.
Footwear and Accessories Design by Martha Chamoun
Photography by Guglielmo Profeti
Still-Life Photography by Antonio D'Amore
Materials: BCN Concerie
