Cali is the new single from indie singer and skater PrimoDan. It tells of his trip to California between white beaches and skate parks.
Typography on the cover is arranged upside down and alternates the title and name of the singer so as to simulate the tricks he performs with his skateboard.
The front is white like the Californian beaches, on the back side there is the lyrics of the song. The inner envelope is a radiant sun with a bitmap effect, all completed with a transparent vinyl.
Typeface: Seagal by Giovanni Murolo
Cover Photography by Giulia Rosco
Product Photography by Antonio D'Amore